Articles
Paid Search
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Paid SearchBudget Pacing Across Time Zones for Global Search Campaigns
When campaigns for several markets sit in one account, the daily budget is shared against a single clock. That single clock is almost never in the right time zone for…
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Paid SearchBrand Bidding in Competitive Auctions: When It Still Makes Sense
Paying for your own brand name is one of the oldest arguments in paid search. The answer is not a principle, it is a calculation, and it changes as your…
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Paid SearchNegative Keyword Hygiene: A Monthly Routine That Saves Budget
Search campaigns lose budget in the same handful of places every month: irrelevant queries, competitor terms nobody agreed to buy, and job-seeker or research traffic that will never convert. A…
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Paid SearchPerformance Max and Standard Shopping: Choosing for a Small Catalogue
Retail advertisers with fewer than a few hundred products often ask the same question: should the catalogue run through Performance Max, or through standard shopping campaigns with manual structure? The…
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Paid SearchHow to Structure a Google Ads Account for Multi-Country Campaigns
A brand that sells in six countries rarely needs six separate Google Ads accounts. What it needs is a structure in which budget, language and reporting can be separated without…