data quality

Server-Side Event Tracking: What Changes and What Does Not

Server-side event tracking is often presented as a fix for every measurement problem. It solves several of them well, leaves others untouched, and introduces a set of operational questions that…

Setting Up Conversion Tracking Your Finance Team Can Trust

Conversion tracking is usually configured to serve the advertising platform. That is a reasonable starting point, but it leaves the numbers disconnected from the ones the business uses to judge…