Agency Operations

Onboarding a New Client Account in Three Weeks

The first three weeks of an engagement set the tone for the rest of it. An onboarding that produces a documented plan and a live campaign by the end of…

Reporting Cadence That Keeps Clients Informed Without Noise

Reporting fails in two directions. Too little and the client feels uninformed. Too much and the important signal disappears into a stream of screenshots. A cadence with three clearly separated…

What to Include in a Paid Media Statement of Work

Most disagreements between a brand and its media partner trace back to a statement of work that left something implicit. The document does not need to be long, but it…