localisation

Payment Methods and Trust Signals by Market

Cross-border checkout completes at very different rates from one market to the next, and a large part of the difference lies in whether the visitor recognises the payment options and…

Localising Prices, Sizes and Delivery Promises

Localisation is often treated as a language exercise. In practice the details that decide whether a visitor buys are numbers: the price in local currency, the size they recognise, and…

Writing Ad Copy for Four Languages Without Losing the Offer

Translating ad copy word for word produces text that is grammatically correct and commercially flat. The offer survives the translation, but the reason to click does not. Producing copy for…